What Is Social Commerce? Meaning, Benefits, and Real-World Examples
The way people shop online has changed dramatically over the last few years. Social media is no longer just a platform for connecting with friends or sharing content; it has evolved into a powerful sales channel. This shift has given rise to social commerce , a trend that blends social media engagement with seamless online shopping. For modern businesses, understanding social commerce is essential to staying competitive in today’s digital marketplace. In simple terms, social commerce refers to buying and selling products directly through social media platforms. Instead of redirecting users to a separate website, social commerce allows customers to discover, evaluate, and purchase products within the same app. Brands that leverage this approach create smoother customer journeys and higher conversion opportunities. The Meaning of Social Commerce Explained Social commerce combines the power of social interaction with e-commerce functionality. Platforms like Instagram, Facebook, Pintere...